Ana Madrid, Data AI Song Lead, Accenture Song

I arrived in the UK fresh out of university, armed with nothing but a backpack, my degree, and a burning passion for maths. Despite my limited English and lack of a job, I was determined to carve out my own path. My journey began at a media agency, where I harnessed the power of statistics to help clients optimise their advertising, promotions, and product pricing. This experience paved the way for my transition to corporate consulting at Deloitte. I discovered my true calling at Accenture Song, where I could blend my love for maths with a creative atmosphere that prioritises client growth.