Equipped with a Software Engineering background from the University of Technology, Sydney, I have built a career in Marketing Analytics, where I leverage my technical skills to explore consumer behavior. I have a pragmatic, impact-focused approach to data and analytics, grounded in real business outcomes – whether that is campaign performance, customer retention, or growth acceleration.
I possess a deep understanding of the industry’s evolution, having navigated the shifts from traditional email marketing to the complexities of modern digital and e-commerce landscapes, including the impact of privacy changes. My expertise centers on developing scalable data foundations and implementing advanced marketing measurement techniques to optimize consumer communication.
Before joining LinkedIn, I was at HBO Max, where I built and scaled the marketing analytics function from scratch – shaping data strategies, guiding Martech infrastructure investments, and measuring the effectiveness of content and spend across digital and social channels. I also held a leadership position at Ogilvy, designing cross-channel measurement frameworks and deploying campaigns using advanced tech stacks. In my time at Commonwealth Bank and Vodafone I pioneered test-and-learn structures and implemented marketing optimization tools.