Headline Partner

Asheeka Singh Hyde, Technology Director – Data, Analytics, and AI, SSP Group

I am passionate about building teams, implementing value-driven strategies, and evangelising the benefits of data and analytics, and I am fortunate to have had a career path which has allowed me to do that across multiple different industry sectors and geographies. My roles have focused on leading data transformation, building data and analytics teams that both drive value and improve decision making. This includes starting the first-ever Data Science teams and establishing data democratisation initiatives like data literacy, communities of practice, and mentoring. 

I like to create what I call “unicorn teams”, bringing together highly skilled but cognitively diverse people who share a can-do attitude and a learning mindset, and provide an environment they can thrive in. Early careers are an important part to building sustainable teams and I have often started the first ever data early careers initiatives in organisations, winning awards in the process. 

My current role with SSP Group is an opportunity to fundamentally change the way we drive growth and competitive advantage. Having responsibility for data, analytics, AI, BI, and data governance allows me to ensure that we are working as one team in data and allows me to bring my expertise in data transformations, analytics enablement, and building successful teams to the fore. 

Asheeka Singh Hyde
has been included in:
  • 100 Brands 2025 (Europe)

Enabling data and AI leaders to drive impact