Beth Lancaster, Senior Manager – Data and AI Strategy and Partnerships, Yorkshire Building Society

Beth’s visionary leadership, strategic initiatives, and commitment to data excellence continue to drive significant advancements in the field of data. She has bridged the gap between business and delivery teams, aligning data initiatives with business priorities to deliver tangible value. as well as embedding a prioritisation framework that enhances data operations efficiency and data-driven insights for business decisions.

Beth introduced robust data change controls and a value framework aligning resources with strategic objectives. Her efforts created a proactive data management approach, overcoming resistance to data change, and securing increased budgets for customer data engagement projects. She also designed and implemented an in-house data learning programme, covering critical thinking with data, data storytelling, data-driven decision making, and responsible data management.