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  • Carlos Merida, Senior Vice President, Engineering – Data, Products and CRM, Sony Music
Carlos Merida

Carlos Merida, Senior Vice President, Engineering – Data, Products and CRM, Sony Music

Describe your career to date

I started my career doing technology consulting with firms like Cambridge Technology Partners, PricewatershouseCoopers, Capgemini and others. I was heavily involved in a variety of global projects that allowed me to accelerate the development of technical and managerial skills in different areas. As a consultant I also learned different industries, different business processes, and developed a great network of amazing and dedicated professionals around the world. It was during those consulting years where I developed my passion for data, architecture and customer experience while building solutions that involved data platforms, data warehouses, data integration, data services, master data management, data quality and CRM platforms. After being in consulting for more than 15 years, I moved into the cruise line industry and later to my current job at Sony Music, where I continue to develop my technology, managerial and industry skills, always focusing on products and solutions that leverage data and provide an enhanced customer experience. 

What stage has your organization reached on its data maturity journey?

We are considered innovators in our industry regarding data. We have defined and implemented a concise data strategy that involves technology and processes to empower users across the organization. Details are confidential. 


Tell us about the data and analytics resources you are responsible for

I manage dozens of resources around the world, with a variety of skills and experience. Resources are located across three different continents. 

What challenges do you see for data in the year ahead that will have an impact on your organization and on the industry as a whole? 

Main challenges are around constant changes in data privacy and compliance rules around the world, along with the country/region specific variations and flavors. 


Have you been able to fix the data foundations of your organization, particularly with regard to data quality?

We have established data quality process and standards to make sure the external data we receive from partners adheres to our needs. 


Carlos Merida
Carlos Merida
has been included in:
  • 100 Brands 2022 (USA)
  • 100 Brands 2023 (USA)