David Schofield, Chief Data Architect, The Coca-Cola Company

David Schofield’s path to power

Schofield became Coca-Cola’s chief data architect in 2021, having held roles at a range of companies including fiatlux, Salesforce, Microsoft and Netflix. His career began as a software engineer 35 years ago after he graduated from Royal Holloway, University of London with a computer science degree.

Schofield’s experience spans all aspects of delivering data that matters: data strategy, business and workflow analysis, data collection, platform architecture and implementation, data management and discipline, metric and KPI design, analytics and reporting, data visualization, and product design, always mindful of customer privacy and data ethics. He combines a unique and credible mix of technical depth paired with product management discipline and excellent storytelling and stakeholder management skills.