Jonathan Osborne, Head of Data Strategy, British Airways

Jonathan is a prime example of a data leader without a traditional technical background, and his broad-minded approach to problem solving has been essential for the development of the BA architecture. His work on the commercial platforms has been critical to the increased revenue and customer satisfaction of the organisation, as well as creating a more decentralised ecosystem.

Coupled with strong communication and storytelling skills, Jonathan has made a name for himself as the go-to person for non-data departments. In a short space of time, Jonathan has shown his adept abilities at managing, evolving, and supporting data teams and programmes – so much so that he has already been named as a successor to the existing data leadership.