This year marks my 23rd in the data industry, and I genuinely believe I have the best job in the world. My journey from hands-on data practitioner to Chief Data Officer has been filled with passion, growth, and transformation. Starting out, I immersed myself in the fascinating intricacies of data, learning across diverse industries and building a strong foundation.
Today, I have the privilege of leading data at Merlin Entertainments with an incredible team to bring innovation and insight to life, enhancing customer and colleague experiences. Being recognised in the DataIQ Top 100 for the seventh year reflects my unwavering passion and dedication to harnessing data for good. But it is not just about me – it is about the collaborative spirit, vision, and determination of everyone I have worked with along the way.