My data career kicked off with political polling and survey research, which led me to the Clinton White House, after which I joined ChoicePoint (now a division of LexisNexis). Through that experience. I worked on data product management, product marketing, and corporate strategy. At ChoicePoint, I learned how to turn data from a raw asset into value-added insights, which banks, insurers, and law enforcement used to assess risk and take appropriate action.
I attended Yale University School of Management before embarking on a decade-long career at IBM with senior roles in global marketing, sales leadership, consulting, and M&A. Some highlights include leading the MDM business, launching the big data and analytics business in Europe, and creating the Watson customer analytics partnership with Acxiom.
My first role as Chief Data Officer was at dentsu International EMEA, where I harmonised data and digital experts to improve our clients’ customer centricity. As COO EMEA and later Global COO of growth transformation, I helped drive the transform dentsu. I then led Data and Analytics for Accenture Song in both Europe and the UK&I. At Annalect, as Chief Client Solutions Officer, we are building custom data and technology solutions that improve efficiency and effectiveness by creating an environment where users can leverage the same data across workflow, insights, planning, activation, reporting, attribution, and optimisation.