Linda Saunders is the Country Manager and Senior Director of Solution Engineering Africa at Salesforce where she leads the company’s mission to help organisations engage with their customers in new and innovative ways through the power of AI, data, CRM, and trust.
Since joining Salesforce in 2022, Linda has played a pivotal role in driving digital transformation and customer success across Africa, empowering enterprises to leverage cutting-edge technologies for growth and innovation. Her leadership focuses on enabling customers to thrive in the digital economy by aligning technology strategy with business outcomes.
Prior to Salesforce, Linda led digital transformation and enterprise project management initiatives at Barloworld Equipment, experience that has equipped her with deep expertise in operations, strategic execution, and technology enablement. Passionate about upskilling and inclusion, she also advocates for expanding Africa’s participation in the digital economy through education and empowerment initiatives.
Linda’s vision combines business impact with social purpose — helping African organisations and individuals alike to innovate, grow, and shape the future of customer engagement.