Lorelei Chernyshov is Vice President of Analytics and Information Lifecycle Management Leader at Synchrony, where she oversees the strategy and execution of information management practices across the organization. With more than a decade of experience in information governance and analytics, she focuses on building structured, policy-driven frameworks that balance data utility with risk, compliance, and ethical considerations.
In her role at Synchrony, Lorelei is responsible for advancing enterprise approaches to data lifecycle management, including data minimization, classification, retention, and regulatory alignment. Her work sits at the intersection of analytics and governance, ensuring that information assets are both protected and effectively leveraged to support business objectives. She is particularly focused on embedding digital ethics and responsible data practices into operational processes, reflecting the increasing scrutiny around data use.
Alongside her corporate role, Lorelei served as an elected board member at AIIM International, contributing to industry-wide conversations on content management and information-driven innovation. This external perspective informs her approach to governance, keeping it aligned with broader market and regulatory developments.
Lorelei held leadership roles at Avalon Health Care Group, where she established and led information governance initiatives. She developed lifecycle management processes, supported organizational changes including acquisitions and divestitures, and introduced efficiencies through process analysis and system integration.
Lorelei is known for combining strategic thinking with practical execution, designing governance models that not only mitigate risk but also enable more effective and responsible use of data.