Louisa Robinson is Data Strategy and Capability Lead at Transport for London (TfL), where she oversees the execution of the organisation’s data strategy and leads the central data office function. With more than 18 years at TfL, she has played a defining role in shaping how data underpins operational performance, revenue protection and long-term transport strategy across the capital.
Louisa is highly active in the DataIQ community and wider industry conversations. She is a regular attendee to DataIQ events, masterclasses, and accelerators, contributing to multiple discussions.
Louisa’s remit spans strategy, governance and capability, ensuring data is treated as a core enterprise asset rather than a by-product of operations. She is responsible for aligning data initiatives to TfL’s wider priorities, strengthening organisational capability and embedding a more consistent, value-focused approach to analytics.
Previously, as Data and Analytics Prototyping Manager, she led the development of innovative data products, including the creation of ITAP, TfL’s fare evasion detection system. The programme combined advanced analytics with operational insight to tackle a persistent revenue challenge at scale. Earlier still, she headed a multidisciplinary business intelligence and data warehouse development and operations team of more than 40 specialists, delivering and supporting data services critical to major strategic projects.
Louisa began her TfL career as a Business Analyst, where she was accountable for the business case supporting the introduction of contactless payment cards across the network, which reshaped customer experience and payment infrastructure.
Across each stage of her career, she has combined commercial rigour with public service purpose, ensuring data delivers tangible outcomes for both the organisation and London’s travelling public.