Maddie Amos is Head of Data Governance at The Crown Estate and a member of its data leadership team, where she helps shape strategy, governance and engagement across a historic yet evolving organisation. Recognised in the 2025 DataIQ Future Leaders List, she is known for combining strategic intent with practical delivery as The Crown Estate strengthens its position as a data-led enterprise.
An active part of the DataIQ community, Maddie is consistently joining wider conversations through DataIQ roundtables and accelerators, as well as attending major events such as the World Congress in 2025.
With more than 20 years’ experience spanning data strategy, analytics, governance, privacy, commercial management, and people leadership, Maddie brings a broad, integrated perspective to data transformation. Her work has supported the progression of a legacy estate into a more data-centric organisation, ensuring that data is not only well governed but actively used to inform investment, stewardship and long-term value creation.
Maddie is closely involved in wider strategic initiatives that shape the future data agenda. She aligns business and data strategies so that governance frameworks enable innovation rather than constrain it, balancing control with opportunity.
Her leadership style is collaborative and commercially grounded, centred on building strong relationships and embedding sustainable change through the strategic use of data and emerging technologies.