Headline Partner

Martin Novak, Data Director, Allwyn UK, As Data Director at Allwyn UK

I currently spearhead the transformation of the data landscape in preparation for the Fourth National Lottery Licence. My leadership extends to defining and executing data strategy, encompassing Business Intelligence, Data Warehousing, Data Management, and robust Enterprise Data Governance. I have a proven track record in driving data-driven innovation across diverse sectors including online gaming, telecommunications, and IT, I possess a strong foundation in technical skills and a deep understanding of leading and motivating high-performing teams. 

Previously, I led the Business Intelligence function at SAZKA for over five years, where I successfully built and scaled a high-performing team of professionals. My accomplishments include developing and implementing data-driven solutions that delivered business value through initiatives such as real-time analytics, customer-centric gamification, and advanced machine learning applications.    

Martin Novak
has been included in:
  • 100 Brands 2025 (Europe)

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