Neda Rahimi, Data and Analytics Manager, Mind

Neda has 15 years’ experience and is responsible for leading data strategy to drive insights and improve decision-making utilising skills including campaign automation and CRM analysis to data management and quality analysis. Neda’s roles have required the gap between technical data solutions and organisational goals to be bridged, ensuring data insights are effectively translated into actionable strategies.

At Mind, Neda leads initiatives focused on data-driven decision-making and they work closely with teams to implement analytics solutions that enhance campaign effectiveness, customer insights, and resource optimisation. Neda is also passionate about mentoring and supporting the growth of aspiring data professionals, sharing their expertise to foster a data-driven culture.