Parvez Akhtar, Group Associate Director of Data and Insights, JD Sports Fashion

I am an experienced data and analytics professional with proven results across decades of leadership where I guided diverse teams and successfully delivered numerous major change programmes. 

I have spent time working intricately with Big Data platforms and relational databases, and I have analysed a wide variety of data sources from e-commerce platforms, store POS, financial systems, logistics, WiFi, mobile apps, surveys, geo location, email tracking, web chat, call centres, and digital channels.