Headline Partner

Rachel Purchase, UK Director of Data and Analytics, Admiral Group

Like many graduates leaving university, I was not quite sure how to put maths degree to good use. I chose a data role and as soon as I landed, I fell in love with all things data and analytics. Fifteen years later and I have had the opportunity of working across the whole spectrum of data, from establishing the first data science models to leading an enterprise-wide data platform transformation. 

I am now responsible for creating and executing our data strategy and delivering a long-term competitive advantage from data, analytics and AI. I am passionate about increasing the representation of women in data and tech and ensuring that those working environments are inclusive to all.  

Outside of my role, I am the Senior Sponsor of Admiral’s Gender Group, and I offer my mentoring services through Data Gals.    

Rachel Purchase
has been included in:
  • 100 Brands 2025 (Europe)

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