Headline Partner

Sam Stafford, Chief Digital Officer, LifeSearch

As the Chief Digital Officer, I manage the IT, Change, Product and Data Functions. My career has included a broad range of data and technology roles across organisations and sectors. I have a degree in Operational Research and Statistics and have worked to develop predictive models for marketing, underwriting, and other functions.  

I enjoyed the coding and technical challenges that came with the modelling, but I was keen to find roles that broadened my experience of data and allowed me to take a more strategic approach. As a result, I moved away from predictive analytics and spent several years as a consultant for not-for-profit organisations, where I encountered a wider range of use cases, before moving back to financial services to lead the development of data-led digital products and services. 

I passionately believe that data and AI can enable individuals, organisations, and society to make better decisions, build better digital products and services, and become more productive. 

Sam Stafford
has been included in:
  • 100 Brands 2025 (Europe)

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