I started my career in analytics almost accidentally at Stockport Council, where my report on poverty made local news, prompting a fundamental shift in service provision. Joining Boots in 1998, I became one of the first Advantage Card Analysts and now lead more than 50 analytics specialists.
I moved across analytics and IT teams, establishing a Centre of Excellence within Walgreens Boots Alliance (WBA), landing analytics across 17 countries. I have used my IT experience to build strong data engineering, data science and business intelligence capabilities, creating and productionising high-quality analytics products. As a founder member of the International Data Office, I was promoted to Director of Data Science and Analytics.
In addition to data science, my remit includes responsibility for data literacy and analytics adoption across the organisation and I am a Fellow of the British Computing Society.