My career started and continues with an inherent interest in human behaviour and how data enables insight into behaviour. I started my career at Dunnhumby, where I was immersed in customer and transaction data for Tesco and Tesco Ireland, delivering data-driven insights and communications across many different areas.
From there, I moved to Diageo in Category Strategy and Insights, then to Deloitte Consulting in the Consumer Business Strategy team advising many different retail and consumer clients. I then moved to Aimia, staying for almost ten years in various UK and global roles, starting with leading the Analytics and Insight we did for and on behalf of Sainsbury’s and ending as CEO of the Sainsbury’s and Nectar Data Monetisation and Retail Media Joint Venture business.
I joined Compare the Market as the first Chief Data Officer where I led the team to step change the level of insight and data capability for the business, evolved the team identify and op model, and launched Data4Good while also being responsible for Strategy and PMO.
The CDO role at Currys came at a transformational time with such a huge amount of data and the opportunity to make a difference. We have achieved a huge amount in the last three years across BI, analytics, data and AI.