The most influential people in data and AI

The most influential people in data and AI

DataIQ100 Europe 2026 white logo

The most influential
people in data and AI

Headline Partner

Tom Spencer, Director of Customer Data Sciences, Aviva

My background is in Retail, with fourteen years at dunnhumby. Starting out as a hands-on data analyst, I progressed to leadership roles as Head of Analytics for Asia markets and Country Head of the South Korea business.  

I joined Aviva in 2016 and built a multi-award-winning team, spanning analytics, data science, engineering, and data product. We leverage unparalleled data to understand customers and be more relevant so that we create better customer outcomes. The scale and scope of my role has grown massively with the huge opportunities to drive value from data, analytics and AI. 

Tom Spencer
has been included in:
  • 100 Brands 2025 (Europe)

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