With over 25 years in media, I have had a front-row seat in the industry’s digital transformation. As Chief Growth & Data Officer for the NBCUniversal Media Group, I have spearheaded the enterprise-wide data strategy that led to Peacock’s successful launch and rapid scaling to more than 41 million subscribers. My purview encompasses a variety of businesses across the NBCU portfolio, including our linear networks, NBC Sports, life cycle marketing, strategy and performance marketing, and audience development teams where we continue to use data and technology to drive innovation and execute strategic business initiatives.
Prior to my tenure at NBCU, I led MarTech and Data Products at SONY Corporation where I enabled several divisions to enhance customer experiences and deliver data-driven solutions. My career began at The New York Times, where I supported the company’s pivot to digital-first operations.