Building an Integrated Commercial Analytics Engine

Join an exclusive, small-group discussion for senior data and AI leaders, providing a confidential space to exchange insights, share challenges, and learn from peers.

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Large consumer goods and retail organisations often operate marketing mix, pricing, promotion and revenue growth analytics separately, with different data, assumptions and outputs. This session will examine where integration creates value, how organisations reconcile inconsistencies, and how internal teams and partners produce recommendations that commercial decision-makers can trust. 

Discussion Questions:

• What should organisations integrate across marketing mix, pricing, promotion and revenue growth analytics: underlying data, model outputs or the final decision layer
• How have organisations reconciled differences in data availability, timing, assumptions and outputs across these capabilities?
• What have organisations built internally, bought or delivered with partners, and how have they established confidence in the resulting recommendations?
• Where do these analytics sit within organizational planning and decision frameworks—should they lead, accompany, or validate the process—and how does this positioning impact business outcomes?

Who should attend:  

This session is designed for senior data and analytics leaders who: 

• Have directly led work to combine marketing, pricing, promotion or revenue growth analytics. 

• Work in a large consumer goods or retail organisation with separate marketing and sales analytics capabilities. 

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Accelerator format:

DataIQ Accelerators are focused peer-to-peer discussions designed to address, and problem solve around a concrete challenge. Each session brings together a curated group of qualified contributors with relevant expertise to validate ideas, share practical perspectives, and shape actionable next steps. 

What to expect: 

• Invitation-only, moderated discussions for senior data and AI leaders to share ideas, brainstorm, and learn from collective expertise to solve a specific challenge. 

• Contributors are asked to actively participate and openly share their experiences. 

• Hosted under Chatham House rules. 

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How to apply if you are not a client:

If you are currently not subscribed to the DataIQ service, but would like to join this session, you can apply to be considered for participation by filling in the form below.

DataIQ clients: Please secure your place via the DataIQ Hub.