opinion - DataIQ

Article

Data storytelling is critical to getting the Covid-19 message across

How do you communicate a complex idea like an epidemic curve to people with minimal understanding of data? Alan D. Duncan of Gartner says the key is to use story telling techniques that make the subject engaging and emotional.

Article

4 steps that establish a data-driven company culture

It’s more important than ever for companies to be able to make decisions based on data. But creating a data-driven culture isn’t simple. Zara Hawkins, data culture evangelist, Looker offers four suggestions for what to do to get it started.

Article

Four principles to balance personalisation and data protection

Talk of contact tracing apps to tackle COVID-19 serves to highlight the difficult balance between using data to personalise services and robust data protection. Whether your organisation is involved in building these solutions or not, Craig Suckling of IAG Loyalty suggests there are four principles to keep you on the right side of your customers.

Article

Seven steps to building an analytics community

Building a successful and lasting analytics community takes time and effort. Liz Matthews of Mango Solutions looks at some useful steps that organisations can take to establish and maintain a thriving collaborative approach.

Tag: opinion

Data storytelling is critical to getting the Covid-19 message across

4 steps that establish a data-driven company culture

Four principles to balance personalisation and data protection

Seven steps to building an analytics community

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