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Tag: Technology & Tools

Boomi and Diana integrating the data of digital fashion
Article

Boomi and Diana integrating the data of digital fashion

Data integration platforms collect, sort and transform data so it can be used for other business needs within an organisation. Valentino Baraldo of Diana Ecommerce Corporation and Mike Kiersey of Boomi told Toni Sekinah what benefits Diana gets from using integration platform Boomi and the other capabilities it has.
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Teradata’s Reema Poddar on taking risks and learning
Article

Teradata’s Reema Poddar on taking risks and learning

Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
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Teradata keeps sports entertainment company happy
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Teradata keeps sports entertainment company happy

Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
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Pets at Home top dog for customer and CRM success
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Pets at Home top dog for customer and CRM success

Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.
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MotoGP: How Ducati goes racing with data (and beyond)
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MotoGP: How Ducati goes racing with data (and beyond)

At the UK MotoGP at Silverstone over the August bank holiday weekend, I was fortunate to be invited to meet the Ducati team and its technology partner NetApp to find out just how important data and soft skills are at the pinnacle of motorcycle racing.
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Managing the data running through Asics
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Managing the data running through Asics

Chris Drouin of Asics Digital deals with consumer analytics and insights, machine learning models and data-driven solutions. He spoke to Toni Sekinah about the dream at Asics, a sports brand specialising in running shoes, of a single customer view as well as the benefit of moving to a cloud-based data warehouse.
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Don’t let data clichés hold back progress
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Don’t let data clichés hold back progress

It’s easy to launch a new cliché into this industry - just put the word data in front of anything you can think of. Andy Cotgreave argues that despite the swarms of buzzwords, there really are useful new tools and data visualisation techniques lurking underneath.
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DataIQ Leaders briefing – Are data engineers in the new skills demand hot spot?
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DataIQ Leaders briefing – Are data engineers in the new skills demand hot spot?

Data engineers are the new in-demand skilled workers as organisation seek to integrate multiple data sources or move to new data platforms. This whitepaper considers the challenges of recruiting in a limited talent field and what skills this role really requires, based on a recent DataIQ Leaders roundtable.
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Seven steps to implementing successful artificial intelligence projects
Report

Seven steps to implementing successful artificial intelligence projects

Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
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The Data Trends Report 2019
Report

The Data Trends Report 2019

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
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