Insights Champions engage in monthly catch-up meetings, during which the data team showcases new ideas, tools and insights. Champions challenge and inform these developments, enabling data practitioners to better market their products to the wider business. By assigning a “buddy” to each business function, the data team can keep abreast of changing business needs and pre-empt requests by delivering topical insights at pace.
Feedback from the network of Champions was integral to the development of a new dashboard platform, Watsons View, which aims to democratise data for stakeholders throughout the business. This democratisation is facilitated by Superdrug’s analysis training programme. The platform comprises five highly-targeted dashboards and has over 200 active users, fundamentally changing the way that decision makers use data to challenge assumptions and deliver on actionable insights.
Beyond democratising the use of data for the company’s internal teams, the Superdrug Insight team has worked to revolutionise the way data is used to nurture relationships with suppliers. The team has pivoted away from traditional presentations and data packs by introducing collaborative workshops. Workshop discussions are informed by relevant, bespoke insights. By leveraging virtual tools, including breakout rooms, key stakeholders across both internal and supplier teams are encouraged to make informed decisions in real time.
A whopping 111% increase in supplier insight revenue has been attributed to this collaborative approach. Iain Carver, national account controller at PDC Brands said: “The Superdrug Insight team is a cut above any other team on the market. They really help us to drive action, and that makes a huge difference to our business.”
