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DataIQ Awards 2022 winner – Best place to work in data (Data enabler): Instinctive BI

Founded by three friends who felt data needed to become more personable, honest, trustworthy and affordable, Instinctive BI (IBI) set out to bring together data heroes operating with a focus on people. A recruitment campaign run by the consultants at IBI identified why people should join the IBI community and the ideals of the directors were mirrored in those joining the team.
DataIQ Awards 2022 winner - Best place to work in data (Data enabler): Instinctive BI

Instinctive BI team

Founded by three friends who felt data needed to become more personable, honest, trustworthy and affordable, Instinctive BI (IBI) set out to bring together data heroes operating with a focus on people. A recruitment campaign run by the consultants at IBI identified why people should join the IBI community and the ideals of the directors were mirrored in those joining the team.

IBI has a “people- and culture-first” ideology which includes all-expenses paid social events and wellbeing initiatives that help improve diversity, inclusion and people development each year. The flat structure at IBI means one-to-one meetings with directors are a regular occurrence to discuss everything from personal wellbeing, new directions for the business and initiatives.

In 2021, IBI consultants introduced a buddy initiative for new joiners and a Women in IBI network. The team at IBI observes market trends and insights from its consultants to improve its client engagement and service offerings continuously through internal labs, regular lunch-and-learns and an internal hackathon competition.

Retention has been a strong part of IBI thanks to its treatment of staff, with more than 90% of staff remaining with the business. Staff also benefit from a quarterly bonus scheme, private healthcare, enhanced maternity policy and regular pay reviews.

DataIQ Awards 2022
Year: 2022
Category: Best Place to Work in Data

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