By blending the latest data science with AI and machine learning, the team behind BT Active Intelligence have created a data solution that turns anonymised aggregated raw data from the EE network into advanced actionable insights. More than 10 billion data points are processed each day by the solution which allows formidable insights into the movement of 53 million adults in the UK. The solution was made possible following significant investment in 2022 to transform the mobile data insights sector and provide solutions for multiple industries including transport, retail, real estate, governmental and finance.
“Innovative and impactful use of analytical techniques and big datasets.” – Judges’ comment
Before 2022, mobile data only reported the number of devices travelling on train at a high level. With the improvement in the raw data, BT’s Active Intelligence pushed the boundaries of these insights. Recipients of the results from Active Intelligence will benefit from BT Group’s Location Processing Platform, analysing over 10 billion events daily.
The process of turning anonymised aggregated raw data into insights, requires advanced data analytics, complex geospatial modelling techniques and machine learning techniques leading to level of insights never seen before from mobile phone data or other mobility data in the UK. The implications of the Active Intelligence solutions are staggering and include upholding the UK’s rail network to get people and goods where they need to be for economic prosperity. This is achieved by maximising aggregated insight around local, regional and national travel patterns of UK rail passengers and motorists to improve journey times, reduce crowding and enhance infrastructure performance.
The work done by BT assists customers in deciding where their investment can deliver the greatest impact as well as curating data-driven decision-making opportunities. BT’s Active Intelligence is uniquely placed to safely share and analyse billions of responsibly sourced, anonymised and aggregated data points from mobile phone activity across 2G, 3G and 4G voice and data usage. After receiving investment in the network, BT now receives data at near GPS accuracy with 50 device pings every hour. With this new dataset, BT’s data scientists have developed ways to better understand these insights and their beneficial applications. Furthermore, the diverse recipients of the findings are leading to better understandings of population behaviours in multiple dimensions which is impacting infrastructure developments and planning, retail and hospitality and regional or national insights.
