Collaboration is at the core of Go Inspire Group’s data team and this collaboration has led to an exceptional team culture and an unsurpassed understanding of the financial benefits that can be achieved. By identifying patterns within client data, the team formulated insight-driven hypotheses to educate and inform stakeholders to influence their decisions. The results have shown:
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317% year-on-year incremental revenue increase
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442% return on investment versus a benchmark of 80%
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17% increase in average visit frequency
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10% increase in average customer value
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73.4% reduction in cost per acquisition
“Brilliant grasp of the commercial benefits.” – Judges’ comment
The Go Inspire Group data team is diverse, highly skilled and includes multiple different areas of expertise which culminate in a strong data culture that enables them to tackle complex challenges and excel at the tasks in front of them. Bespoke solutions are frequently created for clients where the latest tools are utilised and complement the individual expertise of the team, which is further fuelled by a commitment to continuous learning and development through training programmes and workshops. This attitude towards improvement and the cohesion of the team leads to exceptional work delivering valuable data-driven insights that positively impact a range of organisations across different industries.
Key to the success of the Go Inspire Group data team is a culture of promoting internal talent and empowering people to spend time identifying specific patterns within client data and formulate insight-driven hypotheses to present to senior marketing stakeholders. By sharing ideas and best practices, the team developed innovative methodologies to deliver bespoke solutions to clients, working with agility by combining the latest technologies and tools with insights to provide actionable recommendations for measurable results.
There is a dedication to continuous learning and development which ensures team members are involved with the latest industry trends, tools and technologies to provide the best solutions for clients. This is complemented by a focus on greater freedom to think proactively, away from the time-consuming day-to-day analysis and campaign selection tasks, which has resulted in a heightened agility providing testing opportunities identified and rolled out in a matter of days or weeks versus months.
