“Quite simply, a legend!” – Judges’ comment
Orlando Machado has been instrumental in improving the status of data and driving the need for data-led decisions in business. Due to his efforts across different organisations and his proactive approach to the wider data industry, data professionals now have a permanent seat at the table for the big decisions in business.
Orlando frequently collaborates with non-data professionals to continue his passion for collaborative projects and to further enhance the standing of data in real-world business projects. His ability to deconstruct complex data findings into easily understandable anecdotes is one of his finest skills, with his previous roles in academia and research playing a key role in this. “I have always enjoyed trying to demystify technical areas to a broad audience, and working across a broad team of senior executives is no different,” said Orlando.
Outside of his role as chief data officer for LEGO Group, Orlando is highly active in the data and analytics world, frequently being asked to judge awards and contests, taking part in roundtable discussions and being asked to present at events or join panels. His work goes far beyond his title and his impact on the status and reputation of data in the modern workplace cannot be understated.
