Grand Prix Award – Love Business
Love Business has been awarded the Grand Prix for 2025 with the submission highest rated by all the judging panel.
Best Data and AI Team (Europe) – Openreach
The Openreach Data and Insight team has reshaped how Openreach harnesses data: reducing complexity, accelerating insight, and delivering measurable business impact worth hundreds of millions of pounds.
Best Data & AI Team (Media) – News UK
In a fast-changing media landscape, News UK’s Data Team has shown how strong data foundations, bold AI innovation, and embedded expertise can transform a heritage organisation.
Emerging Data Talent of the Year – Ben Pereira, Starbucks EMEA
From self-funding his own training to transforming how Starbucks EMEA makes data-driven decisions, apprentice Ben Pereira has shown what’s possible when talent, curiosity, and determination meet opportunity.
Data & AI Leader of the Year (Global) – Natalijia Bezubova, Entain
Natalija Bezubova has redefined what it means to lead with data at scale. By transforming analytics into a strategic partner, embedding measurable value frameworks, and fostering a global culture of trust and inclusion, she has delivered huge financial impact and positioned analytics as a competitive advantage.
Data & AI Leader of the Year (Europe) – Dan Taffler, Reach Plc
Dan Taffler transformed how businesses leverage data and AI to drive growth, productivity, and innovation. From pioneering industry-leading AI products to embedding an enablement framework that reshaped culture, his leadership has delivered measurable commercial value.
Best Place to Work in Data & AI – Solution Provider – Ekimetrics
Ekimetrics boasts 100% of employees recommending it as a place to work and 89% report the company’s model boosts their performance and motivation. Over two years, the UK team has more than doubled in size, demonstrating that trust, growth, and collaboration are more than values on a slide.
Best Place to Work in Data & AI – Superdrug
Superdrug’s Insights Team is proof that people-first culture drives business impact. With a diverse, growing team, strong development opportunities, and an inclusive structure, the team has embedded insight-led decision-making across the business.
Data-Driven and AI-Enabled Brand of the Year – Nestlé
Nestlé has demonstrated how a heritage brand can become a data-driven, AI-enabled enterprise, integrating intelligent technology across its marketing ecosystem to drive effectiveness, efficiency, and measurable growth.
New Ways of Working with Data (Global) – Syngenta
Syngenta’s Crop Protection R&D has moved from siloed, inaccessible data and low data literacy to a thriving data mesh underpinned by a cutting-edge platform and an ambitious upskilling academy.
New Ways of Working with Data (Europe) – News UK
News UK transformed its newsrooms by embedding data into everyday editorial decision-making. Through Times Editorial Data, daily reviews, and clear story quotas, instinct was complemented with insight, driving a reduction in low-performing articles and a more impactful output.
Most Effective Stakeholder Engagement – Coventry Building Society
Coventry Building Society has transformed Data Governance from a framework on paper into a lived reality. By embedding governance into delivery, training hundreds of colleagues, and making data risk visible from boardroom to frontline, the Society has created a culture where data management is everyone’s responsibility.
Best Data Story or Data Visualisation – Superdrug
By turning complex data into clear, engaging stories, Superdrug has transformed how insights drive decisions. With innovations like Dashboard Central and Shopper Missions, the retailer has combined impactful design with compelling storytelling.
Best Data Academy or Skills Development Programme – Love Business
From dependency to empowerment, the LOVE Data Academy has transformed how staff at Love Business interact with data, earning it Best Data Academy or Skills Development Programme at the 2025 DataIQ Awards.
Best Cross-Border Data and AI Collaboration – Nestlé
With operations spanning 185 countries and more than 3,000 brands, Nestlé’s Marketing Data Foundation and Analytics (MDFA) initiative has unified data, technology, and talent across borders—creating one global marketing data layer that powers smarter, faster, and more consistent decision-making.
Best AI Literacy Initiative – The Financial Times
The Financial Times has continued to evolve its award-winning data and AI literacy journey and demonstrated to the DataIQ judging panel that the AI Fluency Initiative has given staff confidence and responsibility with data and AI in 2025.
Most Innovative Use of AI (Global) – Burberry
Burberry has reimagined luxury client service with Penguin, a generative AI-powered discovery and recommendation platform. Enhancing the creativity and effectiveness across every global market, Penguin has driven uplift in value and set a new standard for human–AI collaboration in fashion.
Most Innovative Use of AI (Europe) – Notting Hill Genesis
By harnessing AI to predict disrepair risks and automate property inspections, Notting Hill Genesis has redefined what innovation looks like in housing management. Its pioneering tools have enhanced tenant safety, reduced legal costs, improved staff efficiency, and set a new benchmark for AI in the housing sector.
Data & AI for Good Hero Organisation Award – NatWest Group
By co-leading the world’s first Data Fusion pilot, NatWest Group has demonstrated how data can be mobilised responsibly to tackle society’s toughest challenges. In partnership with the National Crime Agency and six other banks, the initiative has identified organised crime networks to protect victims and safeguard the UK’s financial system.
Best Responsible AI Programme or Initiative – Lloyds Banking Group
Lloyds Banking Group’s Responsible AI Programme has been recognised as Best Responsible AI Programme or Initiative at the 2025 DataIQ Awards, reflecting the bank’s ability to turn ethics into a practical operating model for AI.