Managing marketing data in the first-party era
This report, conducted in collaboration between Acxiom and DataIQ, examines customer data and the challenges this poses to marketing.
Maintaining Possession: Examining the growth of data in football
Data teams have been readily adopted in the corporate world, but the uptake of data offices in professional football has been slower. To take us through the developing world of football data, Luke Stopforth, head of data and technology at Brentford FC sat down with DataIQ to discuss the ways in which Brentford FC helped add momentum to the adoption of data offices, how data is being used at the highest levels of competitive football and the concerns surrounding ownership.
Howzat? The data behind sport
The variation in gameplay for cricket is diverse thanks to multiple competition formats and intricate data knowledge can make the difference for a test match lasting five days. To explain this in more detail, Hannah Jowitt, Disability and Pathway Analyst at the England & Wales Cricket Board, spoke with DataIQ to explore the changes in cricket data in recent years, where it looks set to go and how data is helping select the future stars of the sport.
Reach for the stars: How The Telegraph is deploying editorial analytics
How is traditional print media adapting to the digital changes and demands of the modern reader? DataIQ sat down with Emma Wicks, head of editorial insight and analytics at The Telegraph, to discuss the evolving landscape for content, how journalism uses metrics and how a well-established business is keeping up with new platforms.
Keep your eye on the ball: How data analysis is impacting football in Spain
Football is the number one sport in the world, but how can it be improved for players, teams, fans and more? Rafael Zambrano, head of data science at LaLiga, spoke with DataIQ to explain where data and analytics were for Spain’s top flight football league and where it is set to go in the future.
DataIQ 100 USA names Naras Eechambadi number 1, showcases American data leadership
Launch of the most influential 100 people in data working in the United States of America identifies high-flying chief data officers and chief analytics officers, with data leader of Universal Music Group heading the pack.
Leaders Summit: Key points from our “talent in data” roundtable sessions
In February, the DataIQ Leaders community gathered in central London for the first Leaders Summit of 2022. Attendees participated in three roundtable sessions, centred on the topic of talent in the data office. In this piece we’ve highlighted some of the key arguments that emerged from those discussions.
How the Data Science Campus is driving up data literacy in Whitehall
During the pandemic, data has underpinned policies that have placed unprecedented restrictions on our everyday lives. Naturally, this has brought a greater degree of public scrutiny to the application of data in government decision making. To that end, the Data Science Campus has been running a “data masterclass for senior leaders” course since late 2020 – with the aim of driving up data literacy in Whitehall.
DataIQ Leaders briefing – Using value creation to support priority setting on data projects
At a DataIQ Leaders roundtable in February 2022, members discussed the best methods for using value creation to support priority setting on data projects. The conversation focused on the ruthless nature of prioritisation, the importance of collaboration and the need to collect evidence to support the process.
Data for social purpose in the London Borough of Camden
The London Borough of Camden’s CDIO Tariq Khan discusses the council’s data-driven pandemic response and its ambitious new data strategy.
NHS England partners with Ada Lovelace Institute to combat AI bias in healthcare
NHS England has announced plans to pilot an algorithmic impact assessment, designed by the Ada Lovelace Institute, to combat the potential risks associated with AI in healthcare.
Driving digital transformation: The road to value creation
This report, conducted in collaboration between Informatica and DataIQ, highlights the different paths that businesses are taking on the road to digital transformation, the challenges faced and the factors that underpin successful value creation.
DataIQ Leaders briefing – Best practice for developing soft skills in your data office
At the first DataIQ Leaders roundtable of 2022, attendees discussed the best methods for developing soft skills within the business. The conversation centred on the importance of getting to grips with a business’s unique needs, best methods for tracking skills development, and the use that can be drawn from competency frameworks.
Diversity, equity and inclusion to be celebrated at the 2022 DataIQ Awards
Diversity, equity and inclusion (DEI) in the data industry is to be celebrated at the 2022 DataIQ Awards, the industry’s most prestigious awards ceremony, hosted in partnership with Rockborne.
The GSK approach to driving up data literacy
GSK’s Paul Sarjeant and Kelly Katerakis outline the story behind the establishment of GSK’s Data Academy – an organisation-wide initiative to drive up data literacy.
How to enter the DataIQ Awards 2022
The DataIQ Awards 2022 will honour both companies and individuals that have demonstrated excellence in the data industry over the pasts 12 months. This eBook covers how to enter and our most frequently asked questions.
DataIQ Leaders briefing – Three tips for driving up your organisation’s data literacy in 2022
If organisations are going to survive, and thrive, in rapidly changing market conditions, it is vital that the workforce can understand, question and articulate data-driven insights. At two Leaders roundtables held in December 2021, attendees discussed their current challenges, plans and success stories with regards to data literacy and training initiatives.
Talent in data: Unilever’s approach to creating a gender balanced data office
A recent study by Harnham revealed that just under two-thirds of all new hires made in the UK data and analytics sector in the 18 months before September 2021 were male. Morgan Vawter, global VP of data at Unilever, outlines the organisation’s approach to overcoming gender inequality in the data office.
Talent in data: Retaining data talent in the hottest of hot markets
The war for talent in data has never been more competitive. To find out how organisations are attempting to stand out from a packed crowd, DataIQ asked senior data leaders to share their talent retention challenges, philosophies and success stories.
Time is money, so is data
Demand for data skills is reaching unprecedented levels. Skills shortages and the war for talent have come to the top of virtually every executive team agenda. So how do you future-proof your organisation?