How to run the perfect proof of concept
Two things are happening in enterprise IT: the pace of change is reaching breakneck speeds; and technology is moving closer to the strategic goals of businesses, creating a great deal of digital disruption. Young, agile businesses that hav…
5 lessons from the Future
This year’s conference programme for DataIQ Future was rich in insight about how organisations are adopting the new techniques of artificial intelligence (AI), machine learning and data science. Presentations across the day proved that these are n…
How to get a slice of the PIE
Here are two concepts you might need to get familiar with if you want a slice of the personal information economy (PIE) – “growth through trust” and “self-sovereign identity”.
The first is a guiding principle laid down by Eliz…
How to win on your technology bets, from AI to IoT
Keeping up with trends in technology can provide genuine financial gains and competitive advantage. But when it comes to implementing technology that is clearly relevant and being applied elsewhere, there is often a lag. The reason? Skills…
The importance of data governance in meeting regulatory compliance
The EU approves 80 directives, 1,200 regulations, and 700 directions each year, on average, while in the UK, an average of 3,000 statutory instruments – the country’s primary method of making laws – are introduced in the same timeframe.
Ind…
News Analysis: 3 steps towards better fraud prevention
Fraud is big news. The Office for Nation Statistics having added experience of fraud onto its National Crime Survey, the media was filled last week with its estimates for offences in the 12 months up to the end of March 2016: two million computer …
Owning the data: Why sports coaches should be the new heads of data
With the Rio 2016 Summer Olympic games fast approaching, both coaches and athletes will be working non-stop preparing themselves for an intense month of sporting events. With all aspects of athletes’ training plans dedicated to improving p…
Cybercrime is a serious strategic risk: Prevention deserves the highest priority
The threat of cybercrime continues to evolve and grow as criminals adapt to new security measures and take advantage of changes to our online behaviour. The only constant appears to be our vulnerability – whatever new steps are taken by co…
Shopper v Consumer – The difference between the two
In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth.
How we perc…
“If everything seems under control, you’re not going fast enough.”
With the rate of data growth continuing to accelerate and market disruption becoming the new normal, companies might wonder how they can react fast enough. David Reed spoke recently to Aaron Auld, CEO of in-memory analytics vendor EXASOL, …
Internet of Things brings big (data) changes for businesses
We all hear about the Internet of Things (IoT) in relation to smart fridges or clever thermostats, but these examples are only the tip of the proverbial iceberg. Big data from smart connected devices is going to change how we do business o…
DNA of a data scientist
Are you looking to hire a data scientist? Do you understand exactly what you are looking for, or do you get confused about exactly what they are supposed to do? You are not alone – many in the data industry are struggling to embrace this n…
4 reasons to resist calls for a “dexit”
At the same time as the country is being asked to decide whether to stay in or out of the European Union, a parallel discussion is taking place in the data industry. At the DMA Data Protection Day on 26th February, a steady current of conv…
A Summary of the EU General Data Protection Regulation
In December 2015 the long process of agreeing a new set of legislation designed to reform the legal framework for ensuring the rights of EU residents to a private life was completed. This was ratified in early 2016 and becomes widely enfor…
Ensuring your supply of data – the hidden competitive advantages
If you were trying to subscribe to Sky TV in late 2011, you may have been told that there would be a delay in sending out your set-top box. The reason? A hidden dimension of the supply chain supporting that broadcaster’s growth and marketi…
Profiting from the complete view
Business strategies increasingly include data and analytics, but do they consider how to deliver that…
Do vast datasets equal validity?
Top Tips for merging the online and offline customer experience
The online offline debate has seen numerous headlines over the past decade – the ‘death of the high street’ proclaimed as a foregone conclusion by many. Predictive analytics, under the guise of the rather more prosaic label of mathematical and statistical modelling, has been around for years, especially in financial services and mail order retailing. Now, as the value of data becomes much more …
However, as a new report ‘Retail Innovations’ publishe
Taking a more disciplined approach to predictive analytics
Ironing out the right technology wrinkles
In the drive towards data-driven marketing, it is easy to overlook one thing – somewhere there needs to be a system to bring together the data, run the campaigns and generate reports on performance. Marketing automation does not just happen. It needs to be created out of the complex web of business systems in which […]