Internet of Things brings big (data) changes for businesses

We all hear about the Internet of Things (IoT) in relation to smart fridges or clever thermostats, but these examples are only the tip of the proverbial iceberg. Big data from smart connected devices is going to change how we do business o…

DNA of a data scientist

Are you looking to hire a data scientist? Do you understand exactly what you are looking for, or do you get confused about exactly what they are supposed to do? You are not alone – many in the data industry are struggling to embrace this n…

4 reasons to resist calls for a “dexit”

At the same time as the country is being asked to decide whether to stay in or out of the European Union, a parallel discussion is taking place in the data industry. At the DMA Data Protection Day on 26th February, a steady current of conv…

A Summary of the EU General Data Protection Regulation

In December 2015 the long process of agreeing a new set of legislation designed to reform the legal framework for ensuring the rights of EU residents to a private life was completed. This was ratified in early 2016 and becomes widely enfor…

Do vast datasets equal validity?

RichardShotton

Top Tips for merging the online and offline customer experience

Blurred lines resized

The online offline debate has seen numerous headlines over the past decade – the ‘death of the high street’ proclaimed as a foregone conclusion by many.
However, as a new report ‘Retail Innovations’ publishe

Taking a more disciplined approach to predictive analytics

Predictive analytics, under the guise of the rather more prosaic label of mathematical and statistical modelling, has been around for years, especially in financial services and mail order retailing. Now, as the value of data becomes much more …

The Age of Consent

davidreed

Most companies don’t really know where they stand – they don’t have consent rates …

Demonstrating ROI on Data

davidreed

Pitching for investment into data management projects should be straightforward – everybody agre…