“No ivory towers” found on OS map for data knowledge sharing
According to Caroline Bellamy, there is a lot to be gained from having a data centre of excellence within an organisation. But she has a problem with the name and behaviour it encourages. Bellamy is the first chief data officer at …
Reading data right – the case for data literacy
“This illustrates the need for greater data literacy globally – consumers should be able to understand data not as an abstract concept, but as something that relates to their lives and the decisions they make every day.” These were the words of Dr…
Get data skills up to standard with ‘aristocrats’ leading the way
According to a new report, there are four types of people when it comes to understanding of and willingness to work with data. The most skilled people in terms of ‘data literacy’ are data aristocrats. The data aristocrat has a high aptitude for un…
Creating a hub for intelligent data at Deutsche Telekom
Sven Löffler, business development executive of big data and data-driven business at T-Systems, a subsidiary of Deutsche Telekom, oversaw the launch of the Telekom Data Intelligence Hub. The Telekom Data Intelligence Hub is a secure market…
Twin hubs and weird hours – How to manage a global data team
The obvious difficulty posed by having data teams- based in different cities around the world is coordinating meetings and having face-to-face time. However, according to the former global lead of customer intelligence and data at a leading retail…
Data ice breakers
The reports I’ve been reading recently have been peppered with facts and figures about the digital universe and the data economy. I have brought together some of them for reference in case you are ever caught short of a data-related titbit…
Trusting brands, sharing data – the GDPR effect
If the prospect of the new legal framework for data protection has you worried, just imagine what life was like for charities back in 2015. “We were shaken by the negative impact from the death of Olive Cook,” recalled Michelle de Souza, chief dat…
UK consumers the most trusting with location data, despite fears
Britons have conflicting sentiments about the collection of their location data. This is according to a survey of 8,000 global consumers, including 1,000 in the UK. Toni Sekinah reports.
UK respondents are most likely of al…
So that’s what a neural network is!
I’ve been writing about data and analytics for a while now, and there are some terms and phrases that I’ve used so often that I’m sure I know what they mean. I can generally use them in the right context, but I would be hard-pressed to come up wit…
Harder, better, faster, stronger: How marketing can lead in a data-driven world
The future is automation. The future is blockchain. The future is artificial intelligence. If these statements are true, then there is an important question for us in the marketing industry: with a future orientated to data-driven marketing, do we…
Get the data basics right
Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the data. Those are the three key conclusions drawn by credit reference agency Experian from a recent …
How King is crushing games data
Jonathan Palmer, product director of core data services at King, the entertainment company most famous for creating the Candy Crush franchise, sees himself as being in a lucky position. He hasn’t had to generate curiosity about using data from all…
Lessons learnt from AutoTrader algorithms
Dr Peter Appleby is the head of data science at AutoTrader, having worked his way up from data scientist and lead data scientist positions. By going through the process of productionising algorithms, he learnt the important lessons of playing to o…
“Ditch and switch” – the £77 billion cost of failing to be hyper-personal
Nearly one third of consumers expect the companies they engage with to know more about them, according to a survey of 25,000 consumers globally, including 1,800 in the UK. Furthermore, the …
Information is beautiful – but can it also be BI?
Last week saw the latest set of winners in the Kantar Information is Beautiful awards announced. Once again, it revealed how incredibly diverse the ap…
Driving analytics at Jaguar Land Rover
Get support and be supported by sharing and collaborating. This was the key message from senior analytics manager Richard Bovey on what he has learnt from setting up the analytics team at Jaguar Land Rover automotive company.
The analytics …
Move aside Excel Ninjas – business transformation has new weapons
When big data officially emerged as a new thing, one major area of focus was on “exhaust data” and the idea that organisations could find huge value in data that already existed in their systems, but was not being exploited. Since then, big data p…
3 steps into the future
Connected toasters that list themselves on eBay if you haven’t used them for 90 days. Smart homes that sense who is present based on their behavioural pattern. Cars that talk to eachother and can brake in unison. What was once the stuff of science…
Merkle Aquila – from Edinburgh kitchen to global player
Five years ago, Aquila Insight was founded around a kitchen table in Edinburgh. This year saw it acquired by Merkle and become part of the Dentsu Aegis Network, taking it onto the global stage. En route, it has been a model for how to grow an anal…
How Boots built a gender mix into its Personalisation Insights Team
What is the situation?
The personalisation, loyalty and insights (PLI) team at Boots is 66% female in a team of 31.
When did they notice they were different?
…