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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Camilla Bjorkqvist, director EMEA commercial data strategy, Johnson & Johnson

What has been your path to power?

Over the last 20 years, my passion for people, data, transformation and knowledge has been my guiding light. Having professionally grown up in risk advisory at Deloitte, I quickly became fascinated by the possibilities online and what kind of power solutions could provide to people, making their jobs easier, quicker and more strategic. How do we remove the transactional piece and leave the value-add piece to the people? This, of course, means that human beings need to change and adapt. Another fascination of mine is the absolute resistance to change we have built into us and how we support massive change.

 

After 14 years at Deloitte, both consulting and global internal roles, I moved into this area at ING Bank, where I set up the global HR portfolio and ultimately become the global HR data officer. After having set up those teams and worked with them to achieve our first successes, I moved to the chief data management office, becoming responsible for all global data change programmes. It was a fascinating time in the banking world, being at the interception of digitalisation and human transformation with the weight of regulatory pressure on us all the time.

 

Finally, in 2020, I left the banking work and joined Danone as its global data transformation director. And here my passion and energy could really be put to use with the FMCG industry one of the last industries, to transform - all Danoners were needed to make this company more data-enabled. Covid-19 threw some curve balls into the mix and that led my career into a new industry which is super exciting.

 

As of mid-March, I will be joining Johnson & Johnson Medical Devices as its EMEA commercial data strategy Director, with plenty of transformation in the years to come. I just love this journey I am on!

Camilla Bjorkqvist.JPG

What impact has the pandemic had on the role of data in your company/organisation?

At Danone, the data strategy shifted quite significantly when the pandemic hit. A lot of effort went into larger strategic shifts and, therefore, data teams moved into joining the tech organisation.

 

Does data now have a seat at the table during strategic discussions? If not, what will it take to get it there?

At Johnson & Johnson data and transformation is at the forefront of what we do. There we have a clear seat at the table and the board is highly involved. Now it is time to get cranking!

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