I started in the tech industry, where I quickly developed a passion for data and analytics. Over the years, I have had the opportunity to work on various projects that have allowed me to hone my skills and make a significant impact.
One of my proudest moments was leading a team to develop a cutting-edge AI model that revolutionised our customer service operations. This experience taught me the importance of collaboration and innovation. Today, as a Data Transformation Officer, I continue to leverage my expertise to drive strategic initiatives and build strong partnerships that propel our organisation forward. I have plenty of experience in partnering with stakeholders to implement data-driven solutions that enhance customer relationships and business success.
I am a strategic leader passionate about translating vision into action and driving data-led decision-making to create customer value. Currently I am focused on leading NatWest’s One Bank Analytics team, delivering a purpose-led strategy to serve 19 million customers across the UK and Ireland. I am committed to fostering an inclusive, collaborative team environment where diverse strengths are celebrated.
My prior experience includes leading One Bank Customer Analytics and Analytics & Decisioning for Personal Banking, overseeing a team of more than 250 to drive customer engagement and business optimisation through data. Earlier roles included Head of Customer Insight, Customer Experience Planning, and Transformation for Private Banking. My expertise lays in data strategy, customer decisioning, and operational efficiency and have a proven track record of enhancing customer experience and business outcomes through data-led insights.