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Bharti Rai, Chief Us Commercial Operations, Insights, Analytics and Data Officer, Novartis Pharmaceutical

What has been your path to power? 

In 2018, Rai was recruited into Novartis’s US pharma executive committee to build its commercial execution function from the ground up, to position the business as and industry leader in sales and marketing execution, using analytics to drive strategy and competitive advantage. 

She championed cultural change to embed data-driven decision-making into the company’s DNA through key processes, including resource allocation, sales, strategic positioning, channel optimalization, omni-channel marketing, and digital customer and consumer experience (CX). Her mandate covered elevating commercial execution from being a back-office function to strategic value-driver underpinning independent, objective, decision-making, resource allocation decisions, achieving execution excellence and transforming digital customer and consumer engagement. This involved leading a team of c400 (250 onsite) through the transformation.

Prior to this, Rai spend nearly 13 years at Bayer Pharmaceuticals US, latterly as chief commercial data officer and digital health innovation. This saw her create a CDO function for data acquisition and scouting, data strategy, governance, stewardship and reporting as well as vetting new vendors for innovation in data, digital, IoT for business impact.

 

She achieved cost savings by rationalizing redundant data purchases, improving data quality and issue resolution. The new data strategy lead to increased market visibility and competitive landscape and saw a next generation cloud-based data lake and analytics platform implemented.

Bharti Rai
has been included in:
  • No. 8 100 Brands 2022 (USA)

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