What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?
Our research shows nearly all (94%) organisations are increasing digital investments due to generative artificial intelligence (AI), but inconsistencies emerge when it comes to how those digital investments are being prioritised to scale AI responsibly. Having the right focus on delivering the modern data foundation (for AI) can, for some, be a real challenge because of the organisational agenda to enable AI for quick productivity gains or competitive advantage. Generative AI, as with all technology investments, will only bring value if you truly understand why you are using it and how important it is to be built on a solid data foundation.