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Ana Madrid, Data and AI Lead For Customer, Accenture Song

Ana Madrid, Data and AI Lead For Customer, Accenture Song

Describe your career to date

I am senior lead in Accenture Song Data and AI with more than 18 years’ experience leading the data science practice. I am passionate in bringing value to clients with the use of artificial intelligence (AI) by using AI and data science, infused with industry knowledge and customer understanding, to drive value and enhance business strategies. I focus on executing AI strategies by delivering complex operations, technology, and change management projects. This involves the creating and understanding data governance and operating model designs to scale data-driven organisations I build strong client relationships through a thorough understanding of business requirements and the ability to analyse issues to find effective solutions. I regularly present and report to major stakeholders (C-suite) within a broad range of environments.

What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole? 

The new Data Love has grown in the past year, even if we thought it impossible; 2023 was indisputably a breakout year for AI, propelled by generative AI (genAI) advancements and the almost unprecedented adoption by everyone in this space. Capitalising on the momentum built will be key, and we expect fully multi-modal models to be the next leap forward here. Even if the interest does wane, humanoid robots becoming a real possibility is sure to drag people back, thanks to advancements in AI agents and robotics.

How are you developing the data literacy of a) your own organisation and b) your clients?

Data literacy goes hand in hand with adoption. There is now a chance that the entire company, end to end, adopts this new technology. This means that organisations need to invest and prioritise this among other technology developments. I would say, considering the speed of change we are seeing in the market, data literacy is the place to invest. The technology will evolve fast, and it might be worth waiting to for the latest technology, but foundations are crucial. Upskilling the entire organisation on data literacy is where the value is.

How are you preparing your organisation and your clients for AI adoption and change management?

In our organisation, we really value the importance of adopting this technology; we help our clients and have specific and curated programmes for that. We also have invested in our internal genAI capabilities, changing how we do our core business and delivering value to our clients.

Ana Madrid
has been included in:

100 Enablers 2024 (EMEA)

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Ana Madrid, Data and AI Lead For Customer, Accenture Song

Join our membership network of over 250 global senior data and AI leaders.

The trusted global collaboration and intelligence platform for data leaders.

Join our membership network of over 250
global senior data and AI leaders.