Describe your career to date
My journey has covered supply chain optimization to revenue management for REITs and airlines, CRM and loyalty and marketing technologies and advertisement technologies. I focus on data in all its multidimensionality, mathematical optimization and applied mathematics.
I finished my PhD in 1997 covering operations research in the field of artificial neural networks, as a pioneer in today’s AI. My first role was for a supply chain software company where I was to develop and optimize global software solution mathematical algorithms. I was rewarded with a patent in the field of optimization integrated to business intelligence.
I became the director of revenue management in 2004 for a real estate investment trust (REIT), managing multiple assets across different market-regions and improving revenue management software solution optimization capabilities and features.
I became a senior director of another revenue management and business intelligence in 2008, where I continued leading the development of solutions leveraging data to optimize pricing.
In early 2010, the data landscape changed drastically with the growth of AWS cloud computing and big data. I joined start-up Oculus 360, building big data leveraging and natural language processing solutions.
I joined Sabre’s operations research consulting practice in 2013 to lead a team of PhDs and developed a solution that joined big data and revenue management to optimize dynamic pricing.
In 2015 I joined Brierley to manage and consult on advanced analytics before moving to the WPP family in 2020 where I am now the senior vice president of data science strategy and innovation.