What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?
We advise our clients to focus on not only their first-party data strategy but also a modern data infrastructure to support and access it. In 2024 I believe we will continue to see organizations challenged with data wrangling. This means bringing all their data silos together into a common place and then standardizing the data for use.
Successful organizations will see IT partner with the business to understand data strategy, build the right structure, create a governance model, and then democratize that data for use at the right time.