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Daniel Allen, Senior Director, Data and Analytics Innovation, Kimberly-Clark Corporation

Describe your career to date

I am a senior marketing professional with business experience across marketing and sales, operations, business strategy, business development, and IT. As Senior Director, Data and Analytics Innovation at Kimberly-Clark, I am responsible for driving clarity to marketing performance at scale and unlocking the power of prediction by advancing data analytics and insights products, platforms, and partnerships.  

Prior to joining Kimberly-Clark, I worked at Epsilon, Starcom MediaVest Group, Omnicom Media Group, and Microsoft Corporation in similar roles. I have a broad background across CPG, retail, technology, dining, and media and entertainment industries; leveraging data, analytics, and technology to drive sales and marketing performance.  

I graduated from Northwestern University with an MSC in Integrated Marketing Communications, and I hold a BSC in Business Administration from the University of Colorado. 

How are you developing the data literacy of your organization, including the skills of your data teams and of your business stakeholders? 

Data literacy development occurs through representing critical data and analytics investment; decisions through business strategy, marketing, and sales activation; and process implementation across functions and internal and external resources. 

What role do you play in building and delivering conventional artificial intelligence solutions, including machine learning models? Are you also involved in your organization’s adoption of generative AI? 

I play a leadership role in the use of artificial intelligence (AI), machine learning, and generative AI; both in exploring business application and emerging technology. 

What are the key challenges to your data function that you are facing as its leader? 

Challenges include synthesizing vast amounts of data to drive business action and recommendations, as well as prioritizing investment to key business use cases and outcomes. Other pressures include building multiple use data assets across marketing and sales portfolio capabilities and driving scale across unique market conditions and needs. 

Daniel Allen
has been included in:
  • 100 Brands 2023 (USA)
  • 100 Brands 2024 (USA)