What key skills or attributes do you consider have contributed to your success in this role?
I am skilled in various areas including strategy, architecture, business development, sales, presales and professional services. Through this skillset I help brands harness the power of data and identity to deliver a personalised customer experience based on a true data-driven approach.
What level of data maturity do you typically encounter across your client base and what tends to hold this back?
The focus of a data-driven approach relies on the operationalisation of the data technology and analytical processes. All manual intermediate steps need to be removed for both cost saving reasons and also because utilising data technology effectively enables strategic conviction of context-based marketing and sales control.
The major roadblock I see across the industry is the lack of trust in a brand’s data to be used automatically. Customer data quality and trust need to be governed diligently to allow seamless usage across the brand’s channels.