What impact has the pandemic had on the role of data in your company/organisation?
Even before the pandemic, the organisation had shifted its focus towards a co-creative and symbiotic relationship with data. As we drive forwards to become the relationship bank for a digital age our focus on data will not relent.
The pandemic continues to provide a useful frame on the importance of data on our day-to-day lives and makes it a more relatable subject for those that are not deep within the profession, including our customers.
Does data now have a seat at the table during strategic discussions? If not, what will it take to get it there?
Data is a major component of our corporate strategy to help champion the potential of the 19 million people, families and businesses we serve in communities throughout the UK and Ireland. The team regularly presents to leadership and the board on data-related subjects. We work in partnership across all divisions of the company to bring the best analytical insights. We have continued to increase our footprint and in 2020 we hired more than 300 data engineers and data scientists.