Emma Eatch, Head of Clinical Analytics and Supplier Insights, Boots

Emma has been an unwavering face of diversity in the industry and has gone out of her way to demonstrate that talent can be found in every facet of life. Her work has been lifechanging as part of the DataIQ Award winning team behind the use of loyalty card data to detect shopping behaviours consistent with ovarian cancer symptoms, the first to talk to customers about menopause symptoms in a tailored CRM journey, and delivering over £15 million of incremental value per year from clinical CRM.

Emma has clearly shown her values of nurture and creativity; leading a team and finding new ways to drive commercial value, but above all, to be able to state confidently that the work done has had a tangible impact on the health of the nation.