What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?
This year, achieving transparency in data processes will be challenging, considering the increasing complexity and volume of information available. Ensuring clarity in data sourcing, usage, and governance is vital as organisations strive to maintain trust and comply with evolving regulations. The challenge also lies in striking a balance between implementing new technology and making sure that data literacy is not overlooked, particularly as the rapid pace of new innovations in artificial intelligence (AI) unfolds. As we move forward, addressing these challenges will be instrumental in fostering a robust data ecosystem that meets industry demands and aligns with clients’ expectations.