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Jyotika Singh

Jyotika Singh, Director of Data Science, Placemakr

What has been your path to power? 

I got into the field of data science from a digital signal processing background. I pursued my Master’s in Science in Electrical Engineering from University of California, Los Angeles (UCLA) where I researched digital signal processing and used machine learning backends to solve speech modeling tasks. 

I began applying the knowledge to other data types and started working in the industry as a data acientist. Over the years, I got the opportunity to develop novel solutions that led to multiple patents and publications. I started leading and directing data science in a start-up environment, developing products and mentoring teams, which contributed to the company’s successful acquisition. Today, I work at Placemakr as the director of data science, leading development of algorithms for optimizing operations and revenue. 

 

Growing up, there were far more ambitious men around me than women. I was born to that transitional generation where new parents wanted more for their daughters – a good education, a career, and financial independence. I had tremendous support from my parents and grandparents to pursue the path I desired. It helped me realize the impact of a little push in the right direction. I volunteer at Data Science Nigeria and Women Impact Tech to participate in 1-1 mentorship sessions with young individuals aspiring a career in data technology and present at ad-hoc educational seminars. 

What are your key areas of focus for data and analytics in 2022?

The year 2022 is about learning and adapting to how the pandemic has influenced businesses, consumer behavior, and emerging trends. Understanding current data patterns and the data drift will inform what we need from our new models. Working in the hospitality domain, generating new and improved revenue optimization models that cater to the changed and emerging needs of customers is going to be the prime focus of the current year. 

 

With the increasing awareness surrounding bias in AI, building diverse data teams along with adopting diligent testing and development practices that create unbiased models and products is prime. Moreover, mentoring the next generation of data scientists and data analysts is key to success in the upcoming years.

Tell us what leadership means to you in the context of your role as a senior data leader.

Leadership means to aspire, inspire, innovate and execute strategic thinking leading to action. In today’s world, data has tremendous, often untapped potential. As a data leader, identifying areas of opportunities is key to the success of any business. An important aspect of it lies in creating awareness about the potential of data and its by-products. Data coupled with machine learning, deep learning and powerful data analytics and reporting yields a plethora of prospects across an organization. Identification and effective communication of the unexplored avenues is a challenging and a salient leadership opportunity.

 

Furthermore, creating a flexible and transparent work environment with diverse teams is an important leadership aspect while creating products that serve the community. Presenting younger individuals with opportunities for learning and receiving mentorship for shaping their skills and career path is a worthy investment for any leader. 

 

And what about the skills of your data teams and of your business stakeholders? How are you developing data literacy across the company/organization?

Communicating the meaning of the complex technicalities of data models can be highly challenging. Stakeholders may or may not have a technical background. The key lies in effective communication and leading it based on the audience. For instance, how you would explain artificial intelligence to an individual with a sales background, a computer engineer, a fresh graduate, and a machine learning researcher of ten years would all be very different. Conducting “brown bags” has been helpful in spreading data literacy throughout the organization. 

 

Different teams within an organization comprise different expertise, perspectives and backgrounds. Creating a two-way communication helps understand the business use cases, solve critical needs with the right evaluation metrics, and unlock the true power of data. A constant communication loop further helps receive early feedback and provide quicker and effective algorithm iterations. Furthermore, presenting the data and model outcomes in a manner that can be understood and interpreted by different teams aids in simplifying the process.

Jyotika Singh
Jyotika Singh
has been included in:
  • 100 Brands 2022 (USA)

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