I have worked in digital media across several disciplines, starting in investment research covering dot.com companies and then moving into roles in consumer research, strategic planning, and advertising technology. I worked in multiple media companies at the height of their digital transformation and have contributed to pivotal business model shifts over the years powered by data and insights.
In my current role as Director of Insight at ITV, I am responsible for a team of research and data experts blending research and data tools and methodologies to deliver critical business insights. I am also a non-executive director on the board of a global media measurement company.
Data has not always been in my job title, but it has always been the critical element of every role I have had. My path is probably different from other data leaders, but I think I benefit from having multiple lenses on what it means to apply data successfully in media.