What stage has your organization reached on its data maturity journey?
We are on a journey to becoming a data-driven agency, with many success stories about how we have used data to derive customer insights, drive business value and our focus now is on amplifying the scale and impact. We are doing this through advancing our key enablers around people, process, data and technology, which is critical to our continued momentum in this space.
Tell us about the data and analytics resources you are responsible for
I lead a team of data strategists, data scientists, data storytellers, data engineers and business analysts.
Our main vision is to deliver a modern, customer-centric experience informed by data-driven insights, activated through thoughtfully constructed technology, to drive the overall growth of the business. Data is in our DNA and we are all about connecting the impact of marketing on business performance through innovative use of data and technology.
We provide:
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Strategic guidance to become a data-driven leader encompassing key aspects of a data modernization roadmap (data strategy, data products portfolio, tech architecture, operating model, data management and literacy etc.)
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Analytics on cross business/market insight to internal and external stakeholders. As well as advancing the use of AI, machine learning across the agency and clients.
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Does it work – framework to measure marketing efficiency and effectiveness. Delivered through Centralized reporting, dashboards, segmentation and misc. data science projects.
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Research and thought leadership across data, analytics, AI.