What impact has the pandemic had on the role of data in your company/organisation?
As part of working through the pandemic, we have adopted a much flatter organisational structure. Our data teams actually find it easier to engage with the business as organisational constructs are less important.
Does data now have a seat at the table during strategic discussions? If not, what will it take to get it there?
Data is becoming part of the strategic conversation in a number of parts of the business now. We are using these use cases this year to demonstrate the end-to-end benefit that we can bring. In 2023, we plan to promote data literacy more widely to build on those use cases.